Intro
Astaq Travels, a travel and tourism agency in UAE specializing in domestic and international tours, sought to increase their social media presence and drive meaningful engagement. Their goal was to build an active online community, increase brand awareness, and inspire travel enthusiasts to explore their offerings—all through organic content and creative posts.
Service
Social Media Marketing
Client
Astaq Travels
Industry
Travel & Tourism
Our Magic
Epical Marketing designed and executed a tailored organic social media strategy to boost Astaq Travels’ online engagement:
Content Strategy & Planning:
- Created a content calendar focused on travel inspiration, destination highlights, UGC Videos, and tips for travelers.
- Developed high-quality posts showcasing breathtaking visuals of travel destinations and engaging captions to spark curiosity and wanderlust.
Creative Content Production:
- Designed visually appealing graphics, carousels, and reels featuring stunning travel spots, tour packages, and travel tips.
- Developed educational and entertaining content, such as “Top 5 Things to Do in Dubai” or “Travel Essentials for Your Next Adventure.”
Platform-Specific Optimization:
- Leveraged Instagram Reels and Stories for visually impactful content and Facebook for long-form storytelling and promotions.
- Monitored analytics to identify top-performing content and adjusted the strategy to maximize reach and engagement.
The Result
Our organic content strategy delivered impressive results for Astaq Travels:
- 300% increase in social media engagement within three months.
- 60% growth in follower count on Instagram and Facebook, with a highly engaged audience.
- Consistent traffic spikes on key posts, driving inquiries about travel packages.
- Improved brand visibility, positioning Astaq Travels as a go-to travel agency for both domestic and international tours.
By crafting captivating content and building an engaged online community, Astaq Travels now enjoys a strong organic social media presence that inspires travelers and fuels business growth.