Intro
TS Skin Clinic, a premier medspa offering advanced skincare and wellness treatments, sought to attract new clients and boost bookings for their high-demand services. Despite having a strong service lineup, they faced challenges reaching their ideal audience and driving consistent traffic to their website.
Their objective was clear:
- Increase bookings for their treatments.
- Expand their online visibility to reach local clients.
- Maximize ROI on their advertising spend.
Service
Paid Ads
Client
TS Skin Clinic
Industry
Medspa
Our Magic
Epical Marketing designed a high-performing paid ads strategy to help TS Skin Clinic achieve their goals. Our approach included:
Targeted Facebook & Instagram Ads:
- Created visually appealing ad creatives showcasing popular treatments (e.g., facials, laser therapy, injectables).
- Leveraged precise targeting to reach individuals interested in skincare, beauty, and wellness services within a specific geographic radius.
- Developed compelling copy and offers, such as “First-time clients get 20% off,” to drive conversions.
Google Search Ads:
- Ran intent-driven ads targeting high-converting keywords like “best medspa near me,” “anti-aging treatments,” and “laser skin care clinic.”
- Used call extensions and landing pages optimized for inquiries and appointment bookings.
Retargeting Campaigns:
- Engaged website visitors with tailored ads promoting special packages and limited-time offers to drive repeat traffic.
We continuously monitored campaign performance, adjusting budgets, creatives, and targeting to maximize ROI.
The Result
The paid ads campaign delivered outstanding results for TS Skin Clinic:
- 290 Appointments with $4.5k Ad Spend within the first three months.
- 40% reduction in cost per lead (CPL) due to campaign optimization.
- A 70% increase in website traffic, with a significant portion driven by Google Ads.
- Strong engagement on social platforms, with ad creatives achieving higher click-through rates (CTR) than industry benchmarks.
With a data-driven paid ads strategy, TS Skin Clinic experienced measurable growth, attracting new clients while building brand authority in the competitive medspa industry.
