Intro
MBU Premium Imports, a provider of high-end kitchen products, aimed to generate quality leads and increase sales inquiries without a dedicated website. Their challenge was reaching a niche audience effectively and driving engagement solely through messaging platforms like Facebook and Instagram.
The campaign’s primary goals were:
- Generate direct leads through social media messaging campaigns.
- Maximize engagement and conversions while working without a website.
Service
Paid Ads
Client
MBU Premium Imports
Industry
Kitchen Products
Our Magic
Epical Marketing developed a focused paid ads strategy to drive leads directly through social media messaging. Our process included:
Platform Selection & Targeting:
- Launched campaigns on Facebook and Instagram with “Message Us” as the primary call-to-action.
- Utilized precise audience targeting to reach homeowners, cooking enthusiasts, and premium product buyers.
Ad Creative & Copy:
- Designed eye-catching visuals highlighting the luxury and quality of MBU’s kitchen products.
- Wrote persuasive ad copy showcasing unique selling points like “premium imports,” “durability,” and “elevated kitchen experiences.”
- Promoted time-sensitive offers to create urgency and prompt immediate inquiries.
Messaging Funnel:
- Streamlined the messaging flow with pre-set responses and questions to quickly qualify leads and collect customer details.
- Integrated product details and pricing directly in chat, eliminating barriers to purchase.
Continuous Optimization:
- Analyzed ad performance daily, optimizing targeting, creatives, and budget allocation to maximize results.
The Result
Despite the absence of a website, our messaging-focused campaigns delivered exceptional outcomes for MBU Premium Imports:
- 2000+ qualified leads generated within the first 2 month.
- 77% lower cost per lead (CPL) compared to traditional campaigns.
- High engagement rates, with messaging ads achieving 3x higher click-through rates (CTR) than industry averages.
- Improved lead conversion, as messaging campaigns facilitated direct communication and faster responses.
Through strategic paid ads and a messaging-driven approach, MBU Premium Imports successfully connected with their target audience, generated high-quality leads, and increased demand for their premium kitchen products.