Intro
Doctor Khadija Clinic, a medspa specializing in advanced skincare treatments, was struggling to achieve desired results from their social media efforts. Their Instagram profile lacked visual appeal and branding consistency, leading to poor audience engagement. Although they were running paid ads, ineffective and outdated creatives hindered conversion rates.
The client sought to revamp their Instagram profile with a modern and aesthetic vibe that resonated with their target audience and reflected their premium services.
Service
Social Media
Client
Doctor Khadija Clinic
Industry
Medspa
Our Magic
Epical Marketing implemented a comprehensive social media revamp and branding strategy tailored to Doctor Khadija Clinic’s goals.
Profile Redesign & Branding:
- Updated the Instagram bio to clearly communicate the clinic’s offerings and location, paired with a call-to-action.
- Designed a cohesive visual identity, including a color palette, typography, and templates that aligned with the clinic’s modern and luxurious branding.
Content Strategy:
- Created a content calendar featuring a mix of promotional posts, client testimonials, before-and-after treatment results, and skincare tips.
- Introduced aesthetically pleasing visuals, including flat-lay product shots, minimalistic designs, and video reels showcasing the clinic’s treatments.
- Crafted captions with compelling CTAs and educational elements to drive engagement.
Creative Ad Development:
- Designed high-quality ad creatives with a focus on client transformations and seasonal offers.
- Ensured ad visuals matched the revamped Instagram aesthetic for consistency across organic and paid content.
Community Engagement:
- Responded promptly to comments and DMs, fostering stronger relationships with followers.
- Used Instagram Stories and Highlights to showcase treatment processes, client FAQs, and behind-the-scenes content.
The Result
The social media revamp and branding overhaul yielded outstanding results for Doctor Khadija Clinic:
- 250% increase in engagement on Instagram posts within two months.
- 80% improvement in ad conversion rates, driven by visually appealing and targeted creatives.
- 50% increase in appointment bookings through Instagram inquiries & WhatsApp Calls.
- A highly polished and professional Instagram profile, attracting a larger and more relevant audience.
By revamping their social media presence, Doctor Khadija Clinic successfully aligned their digital branding with their premium services, achieving both higher engagement and measurable business growth.